Conteudo - como os elementos de estilo devem ser usados na composicao de um texto - a escolha das palavras, exatidao, concisao, estrutura word choice and diction - usage - nonstandard language, technical language, biased language exacteness - denotation/connotation figurative language conciseness audience, a check list structure - unity, balance, cohesion, parallelism glossary composing an essay establishing purpose establishing a pattern discovering a topic developing a thesis generating material the first draft and revision tecniques proofreading manuscript form a finished essay.